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Chapter 3 in Democracy in the era of Artificial Intelligence: Opportunities and Risks
Abstract
This qualitative study aims to conduct a comprehensive analysis of the prospective benefits of employing artificial intelligence into electoral campaigns. The introduction of artificial intelligence has dramatically altered the dynamics of election campaigns, ushering in a novel age of data-driven techniques by changing how politicians connect and influence the voters. AI facilitates the identification of voter preferences, groups, and potential swing votes through the analysis of massive volumes of data, such as voter registries, social media engagement, and demographic statistics. By spotting patterns in voter behavior, tools like machine learning algorithms allow political parties to tailor their election campaigns to a specific demographic. AI algorithms are capable of analyzing large volumes of data concerning the demographics, interests, and behavior of voters. It enables more accurate targeting of the campaign messages in order to engage certain demographics. It will also boost the efficacy of election campaigns and raise the chances of gaining support for a specific candidate.